During the last decades, significant changes occurred in development of tourism and trends on the travel market. Tourism is a “phenomenon of our times” and it quickly became an active factor affecting social and economic development, as well as a permanent element of the structure of needs of contemporary people.
While choosing the touristic direction, people pay more attention to learning, experiences and emotions. The role of emotional associations and promises of experiencing unique sensations increases. Currently, the demand for natural and cultural heritage products grows in the way which is the fastest in the world. Mass tourism directions offer a similar range and standard of services. Therefore, competition will be based on emotional values connected with identity and culture of the regions - they should serve as the basis for building the marketing communication system. The demand for specialised products, containing elements or art, culture and history, will increase. There will be a growing need for better and more creative exchange of information, historical interpretation, ethnical presentation of tourism products.
Our application provides assistance in that scope! Currently, our tool supports the tourists visiting the Azimut Hotel in Berlin, and we also started pilot cooperation with Ameron Hotels (http://ameronhotels.com) and Gut Hotels (http://www.gut-hotels.de).
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