Most hotels love posting ‘selfies’ on social media.
You know:
• Pictures of their pool
• They talk about their amenities
• Mention a local celebration
• Or a holiday meal…
The problem is that all these things are about the hotel, not about your guests.
Health
Life is so busy these days that most people are pretty burnt out at the end of each and every week. So you should speak to that. People should look at your post and say to themselves
Wealth
Travel is expensive. And most hotels try to justify that expense by appealing to the beauty and styling of their buildings. But most people’s houses are even more comfortable than hotel rooms, these days, so it’s a bit of a losing argument…
Instead of saying that your rooms and amenities are so great, why not focus on the wealth of experiences your guests will discover during their stay?
And love
We need to remember that travel isn’t always ‘just for kicks’, it’s often for very personal reasons. Vacations are often meant to bring people closer together, to mend fences and rekindle the fire.
Take this very successful ad from the 50’s as an example of that. See how well it identifies what housewives of that time really wanted (love, attention, affection) and positioned a sea cruise as the perfect remedy?
Source: http://moredirectbooking.com/3-super-simple-campaigns-hotels-can-run-for-more-direct-bookings/
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