3 types of website widgets for hotels and their functionality

These days widgets are one of the most essential ways to make your business more convenient not only for you, but also for your customers or guests. Those kinds of tools add their own functionality and provide useful solutions to your hotel website. Apart from their specific features and practicality, hotel website applications - while adjusted in a proper way - can make your website more attractive for potential guests.

Let me introduce 3 types of website widgets for hospitality industry and their functionality:

1) Brand24 widget

The benefits concerning customers’ feedback on the website are substantial because opinions and recommendations have a huge impact on the potential customers’ decisions connected with further decisions.

It is connected with the social phenomenon of the effectiveness of customer recommendations as the social proof of equity. The foregoing phenomenon consists in making choices based on those made by the majority of the certain group.

Fortunately, more and more consumers share their experiences in social media.You can easily notice positive mentions about your company, product or service and place them on your website by using media monitoring tools, such as Brand24 widget (https://blog.brand24.pl/widzet/).

It constantly provides up-to-date information you are interested in. The above-mentioned solution is suitable for every kind of business. If it comes to hospitality industry, managers and owners are able to follow the mentions connected with their properties, as well as observe their competitors.

2) Cloudbeds - Rate Comparison widget

While preparing the trip, people spend a lot of time checking numerous websites before they make a decision to book their stay in a certain hotel. That is the reason why Cloudbeds (https://www.cloudbeds.com/rate-checker/) created their outstanding tool for guests.

Such solution gives an opportunity to see the price differences between the given hotel website and the price on various OTAs. Undoubtedly, the main hotel authorities’ task is to make prices equal to or even lower than those on other websites in order to encourage potential guests.

Apart from its crucial functionality, such sort of application influences other aspects concerning hospitality management. However, not only guests take advantage from the widget - hotel managers and owners notice a meaningful shoot in hotel direct bookings.

3) Our.Guide widget

Our.Guide (https://www.our.guide/) is a widget dedicated to hotel websites which provides an abundant database including a wide range of the most appealing attractions and events in the area. As an interactive travel guide, it is undoubtedly useful during trip organisation - among others - the choice of the most suitable hotel.

The functions of the application are significant – hotel guests have an access to the constantly upgraded information which gives them a kind of flexibility while planning their stay in a convenient way.

In addition, hotel authorities gain a meaningful knowledge of guests' expectations or preferences. In a nutshell, the above-mentioned aspects improve the profitability, marketing and the overall efficiency in the hotel industry.