At present, the tourists may select thousands of hotels to stay in during their dream holidays. It is obvious that four, five-star hotels have the greatest facilities available for the holidaymakers and upgrading standards of the hotel rooms may be pointless. As an outcome, the hotel owners should consider something more amazing to stand out from the crowd. This article will highlight three things that may turn out to be successful in this field.
#1 Become visible online
At the beginning, it is worth to do everything in your power to be visible online. Some of the latest researches have shown that 85% of travelers book their hotel rooms online (source: PBS). They also claim that the Internet is a basic source of knowledge when it comes to finding holiday inspirations. As an outcome, it is really worth to invest in proper advertisement on popular social media sites and have a common hotel website plugin installed. What is more, a lot of clients want to be in touch with the hotel employees and they require an immediate response. In this way, the chat box on Facebook may be an excellent way of communication between a potential hotel guest and the hotel staff.
Moreover, sometimes the hotel guests want to show that they have visited a given hotel. To do that, Facebook and Twitter are very useful tools that are at your fingertips. On the other hand, a hotel may improve marketing strategies by publishing current information about:
- available discounts,
-new design of the hotel rooms,
- current price list,
- new hotel restaurant menu
- and a lot more.
As an outcome, a special bond between the guests and the hotel will be established for a long time. The visitors will always have access to current information regardless of their hotel choice.
#2 Hire only professionals
Secondly, it is recommended to think about the basic issues when it comes to hospitality. A lot of hotel guests do not have huge demands regarding their stay. They mostly dream of having a comfortable bed to sleep in and sunny weather to enjoy the hotel neighborhood. It is worth to keep the highest standards of the hotel rooms and other facilities for the guests. They should be in good condition and tidy to encourage the holidaymakers to stay longer.
What is more, the hotel guests desire to be served in a kindly way. They want a certain and fast check-in, professional and reliable room and restaurant service, and more. For those reasons, it is worth to take care of the hotel staff who are not afraid of facing difficult situations and are always ready to resolve hotel guests’ problems. The hotel employees should always listen to the guests and follow the principle that the guest is the most important person in the hotel.
#3 Use hotel website tools
Nowadays, there is one innovation that should be of interest for the hotel owners who dream of being popular and want to stand out from the crowd. It is worth to install a hotel website widget where the potential hotel guests may learn more about what is available at nearby locations. One of those tools is called Our.Guide. The widget allows the hotel guests to organize their free time during their stay at the hotel. This solution has numerous advantages.
Firstly, it helps the hotel guest in selecting the appropriate way of spending their free time (there are different types of available entertainment), generate a personal itinerary and post it on one of the social media websites, for example Facebook.
On the other hand, it is a great hotel marketing tool that helps to attract new guests by becoming visible on popular social media websites. One of the researches have shown that 20% of people click on it (source: Our.Guide) while visiting the website where the hotel widget is installed.
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