Are you wondering how to distinguish your hotel’s offer from others so that it gets the attention of potential customers? – highlight your assets and create unique staying concepts.
Remember to get to the roots and carefully consider the profile and nature of your place. Present the offer of your hotel in the form of packages aimed at certain customers, e.g. family package including sight-seeing. Such packages help to increase the value of a single order and even more importantly, let each guest enjoy a comprehensive and satisfying service and a longer stay in your facility.
It is a good idea to boast and point out some attractions and interesting places near your facility. Focus on describing places which are really popular with tourists and to which they flock. Attractions may also include sporting events and pastimes offered by your hotel .e.g. kayaking, city tours, fitness classes, paintball, etc.
Do not forget feasts and special days such as Easter, Christmas, Valentine Day, Women’s Day, New Year’s Eve, etc. It is a good idea to pay special attention to events which take place in your town, e.g. festivals, concerts or outdoor events. They are an unique opportunity to attract guests to your facility which you cannot miss. Be creative and create unique offers!
Remember that integrated actions are the first step a full success. Second most important factors include: competitiveness of your offer, satisfaction of customers or their reviews about your hotel. Make sure that both packages and the campaign to promote them are consistent. Good luck!
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