These days we live in a world of constantly developing technology and a growing industry. The major part of experts claim that technology will surely change customer experiences in the hospitality sector. That is why it is more substantial to implement innovative technological trends and be up-to-date with the hospitality industry.
Here are 5 novel ways to introduce which can attract your attention:
1) Implement SMS aimed at improving your loyalty program
According to the research…
Loyalty programs are common not only in the hospitality sector: every single customer can become a member of ‘premium’ clubs and - thanks to them - collect points which can be exchanged for attractive rewards. Nevertheless, it is not all about benefits of any kind - when your guests are given an access to various updates and personalized content, along with discounts, it is proved to be efficient in driving loyalty.
What about making use of SMS communication in order to add a value to your loyalty program?Imagine the situation basing on your loyal business customers who visit your hotel regularly. One of their priorities is to arrange their matters smoothly. A great solution is sending a text message when their rooms are ready for check-in, for example.
What else? By providing loyalty program to your guests, you can inform them about, for instance, severe weather. A message including the information about the current forecast will give your guests a chance to plan their day differently.
The most significant thing is to understand customers’ behaviors and preferences. Once you adjust to them, it will drive meaningful engagement, as well as loyalty.
2) Personalized communication: focus on using API
What is API?
Customized communication is a key to keep consumers engaged. By connecting your system to a communication platform via API you will be provided with the content concerning the information about your guests and their basic needs.
It gives you an opportunity to create special offers not only for first-time guests, but also those who visited your hotel numerous times in the past.
3) Our future - searching by voice
In general, the process of searching by voice is rapidly gaining popularity due to the fact that it allows customers to find everything they want in easier way.
Nowadays, there are several ‘virtual assistants’ which are able to recognize the voice, such as Siri (Apple), Alexa (Amazon) or Google Assistant. They are used more and more frequently in order to help with manifold tasks and questions.
The results of the research imply that searching by voice is gradually replacing the process of searching on the basis of the text.
The benefits of using voice searching are meaningful - your customers have a chance to look for hotels or find information about current trips. Once using a simple command, such as, for instance, ‘Find me the best hotel in Barcelona’ or ‘How to get from Madrid airport to XYZ hotel?’, people can receive the range of useful information.
4) Take advantage of chatbot
Business Insider predicts that…
Online chat can increase customer satisfaction, reduce costs or improve effectiveness of services. In hospitality industry it can serve as a ‘virtual host’, which facilitate, for instance, the process of purchasing. While successful, the chatbot can enhance the customers’ experiences thanks to providing high-quality communication and support.
Remember! In order to make a chatbot effective, it has to be not only intuitive in order to engage guests, but also include abundant information.
5) Introduce hotel website widget
Widgets are one of the most popular way of adding functionality to your hotel website and enriching it with updated content.
One of the most outstanding example of hotel website widgets is Our.Guide widget. The application provides personalized travel guide which allow your guests to explore the surrounding places near the hotel.
However, that’s not everything!
The widget is endowed with the Trip Planner - it gives an opportunity to plan the trip on somebody’s own. In addition, using this app, the concierge and reception save their time and dedicate it to more substantial matters, such as: answering guests’ questions or providing customized service. What is more, Our.Guide application is rich in numerous useful features - for instance, it is adjusted to the disabled needs.
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