For small accommodation providers, direct bookings deliver multiple benefits – you avoid the commission fee for a booking through an online travel agency (OTA), and you get more opportunity to engage with guests in a meaningful way.
Optimize your hotel website landing page.
Travelers typically perform research on multiple websites before making a booking decision. When they come to yours, make sure they’re greeted in a way that encourages a booking.
Include a call-to-action like “Book Now & Save” to prompt a sense of urgency on your website, both desktop and mobile versions.
Focus on your unique amenities.
Smaller boutique hotels are in a unique position among their competition, in that they typically have amenities or natural features guests can’t find anywhere else.
The landing page should highlight these amenities, conveying the idea that your small hotel and property is one-of-a-kind.
In addition, these features of your property lead to the kinds of experiences travelers want to share with friends on social media, giving your brand some organic publicity.
Good luck!
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