Professional marketing is a very important aspect in running hotels. Nowadays, professional hotel marketing has changed and it is more demanding- it means that TV commercials and brochures are not enough to make a hotel popular, especially among young people. This article highlights four crucial features of hotel marketing that can be applied to every hotel to achieve successful results.
Building hotel guests’ loyalty
The latest research shows that guests who show up at the hotel for the second time spend 67% more as oppose to guests who arrive at the hotel for the first time. For this reason, it is worth to increase their loyalty by introducing certain actions.
At the beginning, it is worth to provide discounts for consecutive stays at a hotel. Moreover, it is recommended to offer a discount for friends and family members of the hotel guests. It is essential to know that a satisfied guest is the most reliable “form” of marketing.
It is also important to be aware of appropriate advertisements on social media that are much more popular than leaflets and TV commercials. Moreover, it allows to establish a bond with the clients, share news about your hotel, place interesting events and special discounts.
Forget about paying commission
If social media users find your website popular, you may forget about paying the middlemen a commission, such as booking.com. You may introduce the direct booking and save the commission in your pocket.
At present, a lot of hotels sell their services through various websites where users may search thousands of different hotels. Side by side, hotels are confronted by a competitive market; thus, prices are pushed down. Therefore, your hotel may not be selected as frequently as it should. Did you know that about 20% of people enter the website using widgets? It is worth having it to attract new customers. You may soon realize that the customers will visit your hotel and choose direct booking.
Introduce new technologies to your hotel
A hotel is an excellent place where you may introduce many sophisticated things that people definitely do not have at home.
One of them is IoT (Internet of things). The hotel guests receive special bands that allow them to manage their stay at the hotel. It means that when the guests wear the band, they are able to enter the hotel, buy additional meals or souvenirs in the hotel shop. Furthermore, the more advance bands may also monitor the UV index and tell the guests when they should apply an additional layer of suntan lotion.
Another thing that should be available in every hotel lobby is a wireless charger for your mobile phone. At present, everyone uses phones that eventually needs to be charged. If the hotel guests can charge their phones without any cables or plug-ins, they will definitely be delighted.
Encourage the hotel guests to leave feedback
The real opinion provided by guests who stay at a particular hotel is essential knowledge in hotel marketing. Receiving positive feedback may add more value as opposed to an expensive advertisement. As an outcome, it is worth to encourage the guests to always leave a comment about their stay. To do it, they may use the Our.Guide software.
This software is dedicated to plan the hotel guests’ free time. It is mainly used by the hotel concierge to help guests find the most interesting tourist attractions that are situated close to the hotel; thus, meeting their expectations. Our.Guide always has the most current information on any given tourist attractions that are placed on the map. As a result, the travelers know how far and how to reach a particular destination.
Our.Guide could become a type of advertisement for the hotel because the guests are able to share their itineraries on social media sites, have discussions about their experiences and recommend places to visit.
Marketing for the hotel industry can be a challenging task. However, if a hotel is able to integrate solutions; such as, industry specific technologies or an appropriate concierge software, it may have an advantage over its competitors. The manager may be comforted to know that the hotel will be noticed by many potential guests.
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