If you are a hotel owner, you are surely conscious of the fact that hospitality marketing is not an easy issue. The success in hospitality industry is based on effective marketing strategies which lead to numerous profits. Nevertheless, you have to know where to start from in order to attract potential guests.
Here are a couple of marketing strategies for your hotel:
1) SEO for your website
One of the most crucial strategies for hospitality marketing is ensuring the visibility of your hotel website through the process of SEO.
SEO (Search Engine Optimization) involves everything included in your hotel website - the whole content, links or upgrades. Its aim is to improve its visibility in ranking of user’s searches. In general, it is the process by which you make efforts to gain worldwide popularity.
SEO is undoubtedly time-consuming, especially on your own. However, it is one of the most significant things which hotels can implement in order to increase, for instance, their online bookings.
Research implies that the top result attains around 33% of clicks. Then, it drops to 17% for the second result and 11% for the third one. In case your hotel website is placed on the second page, you can expect 1% of clicks or less.
2) Encourage potential guests with social media
For hotels, the use of various social media, such as: Facebook, Instagram or Twitter, can be an incredible way to interact with past, present or future guests, provide solutions connected with hotel services or emphasize the guests’ experiences in your hotel.
Social media help not only make the hotel more recognizable, but also better-known among visitors. In addition, consistent website updating by adding photos, opinions or descriptions attract people’s attention and make them more likely to book your hotel for their stay.
3) Create user-friendly and simple hotel website
In spite of the fact that SEO, as well as the website content play crucial role in marketing strategies, your hotel website should be intrinsically simple and attractive - intuitive navigation, the wide range of appealing photos or videos and smart design.
Keep in mind these factors while creating or diversifying your hotel website and follow example of the most outstanding hotels, for instance, awarded by HEBS Digital:
4) Educate your guests through content marketing
Content marketing is a marketing strategy based on the creation of certain content, such as: blog posts or articles aimed at increasing visitors’ interest in hotel.
Despite the fact that other industries and companies take advantage of content marketing concerning educating visitors on a relevant matter, hotels can use it in order to attract potential guests who may be searching for information connected with issues they are interested in, for instance: restaurants or places which are worth visiting.
5) Enhance your guests’ experience by technological trends
One of the most novel marketing strategy is providing technological tools which draw guests’ attention and make their stay more pleasant. The most efficient way to make your hotel more appealing is adding widget to your website. There are numerous applications which provide your guests innovative solutions.
Our.Guide widget, for example, gives your guests an opportunity to plan their stay in a convenient way - the application is constantly updated and provide recent information concerning tourist attractions and current events in the area. The foregoing aspects not only help meet guests’ expectations but also lead directly to increase in marketing of the hotel.
The example of the hotel website with Our.Guide widget:
Comments