7 the most significant hotel website widgets

Today’s increasing technological progress allows to create more and more innovative tools which make our lives easier and convenient. Among various types of devices, one of the most outstanding is widget. Widgets are characterized by rich functionality, they are used in numerous ways - among others - in hospitality industry.

Here are the best-known types of hotel website widgets:

1) Booking widget

These days, booking process is simply facilitated due to the hotel booking applications, such as Booking.com widget.

Travellers expect to be able to check live availability and then book instantly, whether via a laptop or a smartphone. Hotels from all over the world are willing to implement such solutions to their businesses in order to attract potential guests which leads respectively to the progress in hotel marketing and other meaningful aspects.

2) Review widget

Certain type of application is created in order to apply reviews and opinions concerning former, as well as current guests. Undoubtedly, one of the most meaningful example of such widget is TripAdvisor (https://pl.tripadvisor.com/).

Basing on those comments, future visitors are eagerer to plan their stay in certain hotel. In spite of the fact that the widget provides recent news about given object or place, it is also a crucial source of information which are not available anywhere else.

3) Social media widgets

If you have difficulties in finding find time to upgrade your hotel website regularly but are active on social media, such as Facebook or Twitter, it is a great idea to introduce social media widgets on your website.

Therefore, your content will be looking ‘fresh’ all the time. What is more, such sort of application gives visitors an opportunity to direct them to your hotel website which has the desired effect connected with a larger number of website views, likes, comments and… bookings.

4) Weather widget

Knowing the weather is something that we all pretty much need to know. Smartphone weather apps and weather widgets for websites, such as Accuweather (https://www.accuweather.com/) have been steadily improving over the years.

The foregoing solution is a wonderful idea, especially in case the great part of your guests are foreign. Then, they are provided with accurate information and - that is why - their preparation for the trip are easier and successful.

5) Price check widget

The price check widget - such as Triptease (https://www.triptease.com/), is mainly dedicated to increase the number of direct bookings because it gives guests an instant comparison of prices included in various sites, ideally proving that they have a great opportunity to get the best rate for the room they are interested in by booking directly through the hotel website.

In addition to direct bookings, it allows hotel authorities to earn more revenue because they do not have to pay the third-party commission rates required through an OTA partnership.

6) Online chat widget

Online chat application on hotel website provides real time visitor service before they turn into your actual guests. Such solution can affect potential guests’ decisions based entirely on the psychology that someone is available to guide, encourage them through the whole process and give them desired attention.

7) Local guide widget

It is a type of widget dedicated to hotel websites with an abundant database including

a wide range of attractions and events in the area.

Our.Guide (https://www.our.guide/) application, for instance, as an interactive travel guide, constitutes also an excellent facilitation of trip organisation - among others - the choice of the most suitable hotel. Moreover, the application save hotel employees’ time, so as they are able to meet guests’ needs in the first place.