Amadeus decided to start by identifying the key areas we felt would have a lasting impact on the travel industry in the years to come. Here are the six themes we came up with and the challenges we seek to address with each:
#1: Blockchain in travel
The impact of the blockchain in the finance industry is clear, but how can this distributed ledger be put to use in travel? What are the best use cases to test and bring to market first?
#2: Improved Conversion
In the age of Netflix and Amazon, how can we help airlines and travel sellers better personalise their offers with big data, artificial intelligence and other new technologies to improve their business and keep travellers happy?
#3: Extended Content
Travel planning doesn’t end with a flight, a hotel booking and a car rental. How can we help travel sellers offer concert tickets to music lovers, city tours to curious families, museum tickets to culture fans, and everything else that happens after a plane lands?
#4: Messaging Platforms
To offer improved service and more personalised offers, airlines and travel sellers need to get to know their customers better. How can chatbot technology improve communication with travellers and open up new points of sale?
#5: Operations and Performance
From the time we check-in to the time we take off, airports and airlines orchestrate hundreds of processes to make sure everything runs smoothly- from baggage handling, to security, airplane maintenance and more. How can we help airlines and airports do things faster, better and more simply to save time, save money, and keep travellers happy?
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