What hotels do in order to appeal to travelers?

It is almost the beginning of May, which means that the official start of the summer season is right behind the corner! It is a great time for travel-related businesses because a large majority of people consider going on holiday. Nevertheless, the foregoing fact constitutes a kind of a challenge for hotel owners. The process of creating unforgettable experiences for hotel guests requires a huge engagement in many aspects.

The question is - what hotels do in order to appeal to travelers?

IDEA #1:

BEING ACTIVE ON SOCIAL MEDIA

Thanks to Facebook, Instagram, Twitter and other sorts of social media channels you can gain a crucial knowledge where your followers are from. Making use of such information you can start posting ‘customized’ content to attract the target audience in accordance with their needs and preferences.

You can be specific and creative as you want during advertising, depending on what your goal is. An excellent idea is to start making occasional posts in your potential guests’ native language in order to make stronger affinity with them.

Being active on social media channels in general, with abundant and outstanding content, is one of the most effective methods of appealing to the travelers.

WHY?

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IDEA #2:

COOPERATION WITH INTERNATIONAL PARTNERS OR BLOGGERS

Blogs and websites dedicated to travel and hospitality industry can reach so far to the audience from all over the world. Obviously, it is worth staying in touch with the chosen one which may prove fruitful.

Try to convince bloggers to write a review of your property, so as it gains a popularity in other countries.

HOW TO DO IT?

There is a wide range of things you can offer the reviewers in return for their written ‘advertisement’ of your location. Free stay in your hotel, special discounts, brand products may encourage the bloggers to establish cooperation with your business.

WHY SHOULD YOU MAKE USE OF BLOGS?

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IDEA #3:

INCREASING LANGUAGE CAPABILITY

The rule is quite simple - if your hotel is not multilingual, it is a great chance that you will experience a high number of abandoned bookings.

WHY?

The visitors pay attention to the design of your website and the quality of the images. Your website can be professionally created, however, but if they are unable to read about your features in their own language, they will quickly become frustrated, so as they will decide to choose a hotel which is adjusted to their linguistic needs.

Translating your web pages is not the only priority. In order to give international guests the full insight into your offer, you may desire to release translated brochures endowed with proper information about your location.

You can also benefit from employing the multilingual staff. The process of communication between your employees and guests before their arrival will surely make them feel more comfortable.

In general, there are numerous popular languages to make use of in your hotel. However, you should use Google Analytics which helps you make up your mind. Thanks to the following kind of tool you have a unique opportunity to see from which countries you are getting the largest number of views on your website and, then, focus on those aspects. Such kind of knowledge is essential for your hotel marketing.

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IDEA #4:

GETTING THE MOST OUT OF YOUR HOTEL WEBSITE

A meaningful matter is to make sure that your website is regularly updated and responsive. Your hotel website should be a kind of reflection of the unique features and characteristics of the property.

In spite of the fact that the above-mentioned elements play a crucial role in appealing to the travelers, one of the most effective ways is to introduce technological tools which facilitate and enhance your guests’ experience, for instance, a website widget such as Our.Guide.

It is an application providing personalized travel guide which allows its users to explore the surrounding places near the hotel. It also constitutes a facilitation of trip organization, for example, the choice of the most suitable hotel. The widget also allows taking advantage of its content in order inspire potential clients during the process of purchasing, as well as influence their pre-departure preparations.

The widget offers numerous functions and features. Hotel guests have a constant access to the most substantial information thanks to an abundant database which gives an opportunity for planning the stay in advance.

WHAT ELSE SHOULD YOU FOCUS ON?